Look around you. Whether you are on the street, inside a coffee shop, or wherever that is public and is occupied by a certain number of people, chances are the majority of those people are on their mobile phones. That is how people live nowadays!
The smartphone has become the ultimate tool of personal and professional needs. From what started as a technology that offers calling and texting services has become the device from which we acquire our social media needs, our emails and even our web browsing. That is why Accelerated Mobile Pages (AMPs) are all the rage now.
Everybody is on their phone, so everyone is making sure that their websites are mobile friendly. If you run a website specializing in e-commerce, you might want to strongly consider how to take full advantage of AMPs, for these impact e-commerce sites immensely.
What Is AMP (Accelerated Mobile Pages)?
Accelerated Mobile Pages is an open source initiative dedicated to improving loading page time of mobile web pages. The average page speed of AMP as measured by Google is 0.711 seconds. As for the 99th percentile, a user browsing with slow connection trying to access the biggest page loads faster than 8 seconds while non-AMP loads in 22 seconds averagely.
Consumers Want Speed, And AMPs Provide That
With the majority of your consumers going online through their mobile devices, it is a dire need to meet the consumers’ desire of convenience with using the speed that AMPs enable websites.
In a world where almost everyone requires instant gratification, increased speed is paramount. More than half of users abandon a mobile site if it takes more than three seconds to load, with half of the mobile users accustomed to web pages loading in two seconds or less.
Accelerated Mobile Pages load faster, retain more views and thus help the cause of any website.
Faster loading times increase the quality of user experience, and user experience is very important. According to Design Shack: “It doesn’t matter what your site or app looks like if people don’t know how to interact with it. And moreover, they need to enjoy that interaction.” Keep in mind that by simply speeding up the loading time of your site, you potentially get to have twice as many views. With improved user experience, you get to attract new regular customers.
It Helps The Little Guys
The thing with AMP is that while it does speed up the loading time of websites, maximizing both speed and functionality does not always work.
Most of the larger brands and bigger products out there, with complex interfaces and large inventories tend to still not be as fast as compared to smaller business with fewer products and far less complex implemented systems. This then gives the smaller business a fighting chance in the realm of e-commerce.
AMPs provide websites an opportunity to still show up high on a related search along with their more popular and much larger competitors. With a solid emphasis on SEO with the boost that AMPs provide, any business’ ranking would improve.
It Expands The Viewership
There then comes a cascading effect on all aspects of the business. Keep in mind that since statistically, a faster loading mobile site gets confirmed views, this leads to more and more people reading the content you posted or the content related to the product that you are selling.
More views means more people sharing a particular site, and since AMPs does enhance information based pages that are outside the scope of sales thus we can easily assume the readability of said page. More shares will then turn into even more views. If that was your page or it’s a page that you post in, paired with proper SEO, all of a sudden you have all of these eyeballs on your content.
The main point of AMPs is that it definitely gets you and your page more views. And its impact on e-commerce is something that is vital and simple: the more people know about your business or product, the more consumers you get.
Tools And Plugins To Help Your Ecommerce Website Transition To AMP
Neil Patel’s SEO Analyzer – Before going AMP, you need to be certain your website is mobile-friendly first and foremost. This tool will help you point out the errors and areas of improvement to ensure your website’s responsiveness.
AMP plugin – For WordPress websites, this plugin generates AMP versions of your existing pages automatically.
Glue for Yoast SEO & AMP – This is an additional plugin for Yoast users, which ensures meta-data is added correctly on the AMP version of your pages.
AMP – Google will tell you if your webpage is a valid AMP page or not. It will notify you if your web page will benefit from AMP-specific features on Google’s SERP.
by: Israel Defeo